- Jun 25, 2024
- 3 min read
Updated: Jul 5, 2025
In the bustling city of Abu Dhabi, where modernity meets tradition, Samia Osman, a Somali filmmaker, is carving a unique path in the film industry. As a young black Muslim woman, her filmmaking journey is both inspiring and groundbreaking, particularly as she champions the nascent Somali film industry.
Samia’s roots are deeply embedded in Somali culture, but her upbringing in Abu Dhabi has provided her with a multicultural perspective. Reflecting on her journey, she acknowledges the absence of a filmmaking tradition in her family. However, she fondly recalls her uncle who had a penchant for recording family gatherings. “Whenever we had a gathering, he would prepare everything and bring the whole family together to my grandma's house to take videos,” she reminisces. This early exposure to archiving family moments ignited her passion for filmmaking, instilling in her the importance of preserving memories and stories.
Interestingly, Samia’s pivot into the media industry was unplanned. She never envisioned herself working in film, photography, or journalism. “It just continued happening,” she says, attributing her creative journey to a divine calling. She draws inspiration from one of Allah’s names, “The Creator,” striving to embody this in her work and personal life. Her aim is to create meaningful connections and narratives, whether through her films or her interactions with family and friends.
The film and entertainment market in the Middle East is experiencing rapid growth, with projections indicating a significant rise in cinema screens and industry value. Samia views this development with cautious optimism. While she sees great potential, she also warns against blindly mimicking Hollywood. “We should be more open, especially in Abu Dhabi, in understanding the importance of film. We don't have to rush,” she advises, emphasising the need for authenticity and thoughtful growth.
The Somali film industry, which is evolving particularly among the Somali diaspora in Columbus, Ohio, has been gaining traction. This burgeoning industry holds immense promise for shaping Somali culture and identity. Samia believes that films can serve as a bridge, connecting Somalia’s rich cultural past with its present and future. “This film movement will change a lot because I think it's the only tool where we can connect between the past, when we had a strong government and we were safe, we were cultural, we had art and everything,” she explains. For Samia, filmmaking is not about rapid success but about creating a reflective and authentic narrative for Somalia.
Given an unlimited budget, Samia’s approach would be collaborative and prolific. Rather than investing in a single high-budget film, she would produce numerous short films, involving many people in the creative process. “I would make films and films and films, instead of making one big film where 50 million are customs and stuff. I'll make so many films with so many different people and a low budget,” she shares. This philosophy underscores her belief in abundance and the power of shared creative endeavors.
Beyond her professional achievements, Samia is driven by a desire to impact the world positively. She strives to be a source of ease and support for those around her, balancing her helpful nature with a healthy distance from mere people-pleasing. “I try to be intentional with people. I don’t pressure myself anymore; I just do it when I can,” she reflects, highlighting her commitment to authenticity and intentionality in her interactions.
Samia Osman’s journey is a testament to the transformative power of storytelling and the importance of cultural preservation. As she continues to shape the future of Somali cinema, her work not only enriches the film industry but also offers a vital narrative bridge for Somali culture and identity.


